It’s easy to get immersed in job platforms: just scroll, click opportunities that piqued you, and spend some time writing a cover letter.
But it won’t be long before you see how the bidding is plagued with people saying ‘me too’ and racing to offer the lowest price. And they, more desperate to get the attention of bargain hunters, try to sell what these people are looking for- Pulitzer quality work for dime a dozen. Not that I’m saying they get exactly what’s pitched to them.
If you peek into the life of a freelancer, you’ll be shocked with disbelief, how far down the rabbit hole they are willing to go. And when they win the race to the bottom, you’ll be shocked with disbelief, how many of them think it’s the system’s fault that they are poorly paid, it’s the systems fault that they get disrespectful clients.
Don’t be one little, whiny freelancer. Leave that rut if you want to get out of it.
In the long run, playing the game of “pick me please” will steal your flair. It’s either you take the whole scary business in your hands, or you give strangers the power to dictate what you’re worth.
Being the cheapest is winning a one-dimensional yardstick. If being the cheapest means you’ll lessen the thoughts you put on the work, or if it means you’ll be less honest to your clients than the other guy, you might want to check whether you’re slowly screwing up your business.
Think of it: the best brands don’t join the price wars. Because they sell genius. They create something so brilliant that people would be willing to pay for it, even when there’s something cheaper on the shelf.
It’s your choice: you find job posts, apply, and hope to get picked, or you market like you own what you do.